William Alexander has had a glow up!

It's been a few years since we took a good look at our branding and website, and it's fair to say that they've both been due an overhaul. We wanted to deliver a far better experience for candidates applying for jobs with William Alexander, and give a consistent answer to the question being asked by prospective clients -  "Why should we work with you?"

We took the time to interview several of our key clients in depth, asking them what they most value about our service. Although they used their own words, one recurring theme stood out instantly - that no-one else takes the time and care to fully understand a client's requirements like the William Alexander team. This goes back to our ethos of "Measure twice, build once," which is our way of making sure we get all the facts straight before we start looking for the right candidate for a role. It's also about probing intelligently to understand real motivations, and role objectives beyond a set of duties.

The benefits of our approach ultimately save time and hassle for clients. They don't have to discount CVs that aren't relevant and know that candidates we present will usually be worth interviewing. But it was the emotional benefit of feeling heard and understood that we took to our creative team when we asked them to give our brand a glow up.

How we developed our new brand

We've kept our recognisable red, and our reputation within the technology and change sector is too strong to ever consider changing our name. But you'll see more personality in our logo, with the handdrawn WA conveying the personalised service we provide.

New fonts have been chosen to modernise our look, whilst also remaining accessible for people who can't see screens so well. And because we're rooted in technology and change, we've taken this opportunity to experiment with AI generated images which you'll see dotted around the website. This has proven to be a cheaper and more efficient way to bring our brand to life - apologies to photographers and stock image libraries everywhere. Of course, AI can't recreate photos of our fabulous team and their images are credit to David McHugh of Brighton Pictures.

We're also proud to say that we've not let ChatGPT take over just yet and that the words you read here are written by humans. We may use AI to help research topics but don't feel we can claim to be recruitment experts if we let AI speak for us.

The website itself is a recruitment marketing platform that we licence through a SaaS model. This route is generally held to be quicker and cheaper than building a recruitment website from scratch, and means that the job application and candidate experience can be managed more effectively behind the scenes.

We hope you like the new look - all feedback is welcome at marketing@william-alexander.com